Fredericksburg Parent

January 2021: Stories of Strength

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www.FredericksburgParent.NET 41 Door hangers on lockboxes remind all agents who show a house of the specific guidelines its owners have requested. Marine said this was especially useful as she worked with sellers during the pandemic. "My clients all said they felt so much better about the process when they could have some con- trol over the parameters for how their home would be shown," she said. Coldwell Banker Elite keeps a database of resources for its agents to access and has kept it updated as guidance has continued to evolve over the course of the pandemic. Adapting to this new reality quickly was especially important, as a combination of low interest rates and homeowners with more time to think about what they really wanted out of their home led to a very busy real estate market for much of 2020. That made it especially important to find a pandemic-friendly way to conduct closings. Coldwell Banker Elite has equipped all of its offices with technology to allow for virtual closings. Instead of going to a settlement office, a buyer or seller can come to Coldwell Banker Elite, where the documents from the settlement office will be waiting to sign, and the closing attorney will be present via Zoom conference. All offices have notaries present, so that documents can be signed and then delivered by the agent to the settlement office. This keeps in-person interactions strictly between the client and the Realtor, and avoids the increased exposure that comes from travelling to another office. Coldwell Banker Elite realizes that the buying and selling of homes is a vital activity for a thriving community. Rathbun points out that Coldwell Banker has been a trusted guide in the process of buying and selling a home for more than a century. Coldwell Banker Elite has been part of that legacy for the past 40 years. "We have thrived for that long largely due to our commitment to our clients and community," he said. "Protecting our clients during the home buying and selling process is engrained in our ethos. Reducing transmission of COVID-19 is literally a matter of life and death for some, and we are making every effort to be a socially responsible business. "We want a safer community that comes out stronger on the other side of the pandemic." To learn more, visit coldwellbankerelite.com/homesafe "My clients all said they felt so much better about the process when they could have some control over the parameters for how their home would be shown." Sponsored Material

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