2 Fredericksburg Parent and Family • Stories of Strength Special Issue
This includes 95% of those under 35
and 95% of those under 25.
91
(MRI-Simmons, Fall 2019)
THE MAGAZINE ROAS OF $6.51 WAS
DOUBLE THAT OF THE TV ROAS OF $3.23,
AND MORE THAN DOUBLE OF THE
DIGITAL ROAS OF $2.43.
(NCSolutions 2005-Q12019)
when advertisers were asked which
medium offers the highest ROAS,
which was the highest overall?
what % of US adults say they
read magazines in the last 6 months?
HOW MANY
ADULTS
AGES 18+
READ
MAGAZINES?
228.7
MILLION
THAT'S AN INCREASE
OF 18 MILLION
SINCE 2012.
(MRI-Simmons, Fall 2012-2019)
T H E P R I N T
M A G A Z I N E
I N D U S T R Y
I S G R O W I N G
139 new print
magazine brands
with a frequency of
quarterly or greater
were introduced
in 2019
(Samir "Mr. Magazine" ™
Husani Monitor 2020)
PRINT STIMULATES EMOTIONS AND DESIRES
PRINT IS PREFERRED BY THE MAJORITY
EVEN MILLENNIALS
PRINT READERS EXPERIENCE MORE
FOCUSED ATTENTION AND LESS DISTRACTION,
WHICH DRIVES SENSORY INVOLVEMENT
CONTRIBUTING TO GREATER READER IMPACT,
COMPREHENSION AND RECALL.
PRINT
READERS
REMEMBER
MORE.
(MPA, Scott McDonald, Ph.D. Nomas Research)
compared to top tech sites
MAGAZINES outperform reaching
WOMEN
AGES 18+
(MRI Media Fusion)
MAGAZINES REACH
PREMIUM AUDIENCES IN
HIGHƒINCOME HOUSEHOLDS*
At a greater rate than newspapers,
internet, radio or TV
* Household income $250K+
(MRI-Simmons, Fall 2019)
